Joyride Snowboards is about having fun, creativity, and, most importantly, style. Established in the mid-90s, Joyride quickly made a name for itself with street-inspired designs and a skate-style approach to snowboarding. Drawing directly from skateboarding culture, we transformed the industry by blending grit with progression, revolutionizing how riders express themselves on any terrain they can find. From pow to park, Joyride has always embodied the sheer joy of snowboarding.
But Joyride was never just about products, it was about people. Our team riders helped rewrite what snowboarding could be. Legends like Jon Baiocchi (Jonny B), Roan Rogers, Matt Smith, Dale Rehberg, Bobby Meeks, Joni Makinen, Dave Craig, Nate Cole, Nathan Yant, and countless others embodied Joyride through their aggressive, skate-influenced styles. These were the vets who turned untouched mountain features into rideable lines, who brought skateboarding’s raw energy to snow, and who showed the world what style really meant on a snowboard.
Our graphics told the same story. Loud, raw, unapologetic, our boards stood out on the walls of shops and under the feet of riders in every lift-line. From the iconic Flowerpot to the Fuego and ElDorado, Joyride snowboards became symbols of the culture, and today, we’re bringing them back. Reissues with the original graphics are paired with modern tech, bridging past and present while keeping the roots alive. And there’s more on the way, more reissues, more collaborations, and more projects to keep the fire burning.
Collaboration has always been in our DNA. Linking up with the likes of Plan B skateboards and skateboarding legend Danny Way was more than a crossover, it was proof that Joyride snowboards embodied skateboarding at its core. Danny pushed boundaries no one else could touch, and he chose Joyride because we shared the same vision: progression through style, creativity, and fearlessness.
From beginners finding their first turns to seasoned vets still chasing progression, Joyride Snowboards is built for everyone. Our boards are engineered for performance but celebrate the freedom, expression, and joy that snowboarding has always been about.
Joyride isn’t just a brand. It’s a legacy. From the first generation of snowboarding to today, we’ve been here to push boundaries, inspire creativity, and keep the soul of snowboarding alive.
